Fair trade is a social movement whose goal is to help producers in developing countries achieve better trading conditions, and protect the environment.
To redesign and modernize Fair Trade’s new website, adding more information including a map of where they’ve been and their timeline.
I worked on wireframes with my creative director, Chris Inclenrock, and created different design directions to present to the client. After the design direction was selected, I fleshed out the entire site. We used real, inspiring imagery to tell Fair Trade’s stories and a warm color palette to foster a friendly, inviting look and feel.
Design & Art Direction