Acrobat DC is a significant leap from the previous versions of Acrobat. At the risk of alienating some of our users who dislike ‘change’, we followed a design-led approach to build something that in the long run would become a powerful and easy tool for beginners and pro-users alike. What was also different from the past was that the entire organization embraced user centered design as the core around which our product had to be developed.
With the Document Cloud project, I tried on simplifying the visual patterns to arrive at a modern UI. One with a color palette that is lively yet professional, and a lightweight interface that is inviting to use.
Each designer focused on a different part of the app (product areas). My focus was on the UI, how it'll look a feel . The design process started with design research, visual design, usability testing, iteration, and then production.